Personal branding is NOT personal marketing. It's not just about a great logo, nice ad layout and different marketing pieces. It's certainly not doing a makeover and relying on the new image to work for the next 5 years - or even 5 months. It's about being able to recognize your unique strengths and skills and ensuring that these differences are maximized to the benefit of the client or customer and your business.
http://www.ryerson.ca/dmz
