If you would like to create your own event, get in touch with the Toronto team.

 

9:00 AM
to 5:00 PM

Social Media Ultimate Smackdown in Hogtown
7 schedule::attendees
Location Virtual
eventtype  Game
event::about  SMUSH is an ambient social networking game that you play on your iPhone, Blackberry or other web enabled device as you attend Social Media Week events and chat with other attendees. Social media startups (teams) compete for venture capital (points) by recruiting employees and circulating ideas. You can build your company wisely by meeting and "befriending" the right people. Alternatively, you can just blatantly sabotage the competition, which is the more proven road to success. Either way, you'll be making some serious social media magic happen. A company that specializes in recreating Star Trek: TNG episode over Twitter? Yes please. Facebook for dogs? Goldmine. Plus, did I mention there were prizes from Crumpler (crumpler.ca)? Sounds good to me. To sign up and play, mosey on over to smush.ca
Website  http://smush.ca

1:00 PM
to 1:30 PM

CFC Media Lab LIVE @ VANCOUVER Olympics' CODE Live - An Interactive Arts & Culture Festival
13 schedule::attendees
Location Virtual - Starting February 1st, every day 12PM EST @ http:--socialmediaweek.org and http:--cfcmedialab.com-stabletalk
eventtype  Broadcast
event::about  A week before the 2010 Olympics launches, the Cultural Olympiad begins the festivities with cutting edge arts and entertainment from around the world. As part of this Cultural Olympiad, CODE Live with curatorial participation by CFC Media Lab brings together artists from the digital media and interactive fields to present 21st century visions to Olympic audiences. Now, at Social Media Week, CFC Media Lab brings you CODE Live LIVE on the Web! Everyday during Social Media Week, our Code LIVE VJ will bring you at 1PM EST a new work to gawk at, observe, and see firsthand! Come join Annie Spencer, as she uncovers Code Live on the Web!

6:00 PM
to 9:00 PM

No Cheerleaders Allowed: An Honest Conversation About Social Media
89 schedule::attendees
eventtype  Presentation
  Lucia Mancuso
event::about  You ever get the feeling that the social media "

6:00 PM
to 9:00 PM

Real Estate Technology Toronto February Meetup
1 schedule::attendees
Location Duke of Westminster
eventtype  Presentation
  George O'Neill, Founder RETechTO; Sandy Ward, Founder, Homezilla.com; Richard Silver, Evan Sage, REBarCampTO
event::about  Meet and engage other Real Estate Technology Enthusiasts at the Duke of Westminster Pub. The Duke offers great food and plenty of drinks!! Grab some food and support our gracious host. Parched?? Cash bar will be available. Be sure to grab something and support the Duke.

6:00 PM
to 9:00 PM

Thoughts and Predictions of the Wireless Industry for 2010
83 schedule::attendees
Location MaRS Discovery District
eventtype  Panel
  Michael Urlocker, Krista Napier, Ronald Gruia
event::about  Thoughts/Predictions of the wireless industry for 2010 * mobile devices * applications * storefronts * social media * market forces, government policy, capital markets, Canadian mobile industry, global environment
 

 

9:00 AM
to 5:00 PM

Social Media Ultimate Smackdown in Hogtown
4 schedule::attendees
Location Virtual
eventtype  Game
event::about  SMUSH is an ambient social networking game that you play on your iPhone, Blackberry or other web enabled device as you attend Social Media Week events and chat with other attendees. Social media startups (teams) compete for venture capital (points) by recruiting employees and circulating ideas. You can build your company wisely by meeting and "befriending" the right people. Alternatively, you can just blatantly sabotage the competition, which is the more proven road to success. Either way, you'll be making some serious social media magic happen. A company that specializes in recreating Star Trek: TNG episode over Twitter? Yes please. Facebook for dogs? Goldmine. Plus, did I mention there were prizes from Crumpler (crumpler.ca)? Sounds good to me. To sign up and play, mosey on over to smush.ca
Website  http://smush.ca

10:30 AM
to 11:30 AM

Traditional Media Meets Social Media
124 schedule::attendees
Location Globe and Mail
eventtype  Panel
event::about  A panel discussion hosted by (and featuring as a panelist) Globe Communities Editor Mathew Ingram, looking at how traditional media is (or isn't) embracing social media. The panel will include Andrew Coyne, blogger/columnist at Maclean's, and Shirley Brady, former social-media editor, BusinessWeek, and will be moderated by socio-political blogger, David Eaves (davideaves.ca).

12:30 PM
to 5:00 PM

CaseCamp Toronto 11 - Lunch & Learn
105 schedule::attendees
Location The Rivoli
eventtype  Presentation, Party
  Peter Aceto (President of ING DIRECT), Alyson Walker (CTV Olympics), Noel Biderman (Ashley Madison), Bryan Segal (comScore), Idan Cohen (Boxee) and Joshua Errett (NOW Magazine).
event::about  For this CaseCamp, we're going back to the roots, a small event hosted in a bar. Come out for some outstanding speakers, this CaseCamp is NOT to be missed!

1:00 PM
to 1:30 PM

CFC Media Lab LIVE @ VANCOUVER Olympics' CODE Live - An Interactive Arts & Culture Festival
8 schedule::attendees
Location Virtual - Starting February 1st, every day 12PM EST @ http:--socialmediaweek.org and http:--cfcmedialab.com-stabletalk
eventtype  Broadcast
event::about  A week before the 2010 Olympics launches, the Cultural Olympiad begins the festivities with cutting edge arts and entertainment from around the world. As part of this Cultural Olympiad, CODE Live with curatorial participation by CFC Media Lab brings together artists from the digital media and interactive fields to present 21st century visions to Olympic audiences. Now, at Social Media Week, CFC Media Lab brings you CODE Live LIVE on the Web! Everyday during Social Media Week, our Code LIVE VJ will bring you at 1PM EST a new work to gawk at, observe, and see firsthand! Come join Annie Spencer, as she uncovers Code Live on the Web!

5:30 PM
to 10:30 PM

How Do You Raise #money if You're Not @BarackObama? : Turning Social Media Buzz into Dollars
99 schedule::attendees
Location The Robertson Building
eventtype  Panel
event::about  If you want to review the most effective examples of social media integrated into a fundraising campaign, join us for best practices targeted to our sector. Learn how to make strategic choices about your organization's investment in social media and chat with your charitable sector peers. Learn how to plan, implement and assess strategies that raise real results for your programs. Join us at 5:30 for networking and drinks. Panel presentations and discussions will begin at 6pm.

6:00 PM
to 9:00 PM

HackLabTO Open House
27 schedule::attendees
eventtype  Workshop
event::about  Unpatched Tuesdays are open house nights at the HackLab. Come by, introduce yourself, bring a cool project or come willing to help out. No experience required!
event::tags  HackLab

6:30 PM
to 8:30 PM

Wikis In Classrooms - Lessons Learned
12 schedule::attendees
Location Centre for Social Innovation
eventtype  Panel
event::about  Michael Jones and Michael Cayley to provide the group with an overview of their experiences while using wikis and other forms of social media in educational setting. Michael Jones is Program Co-Ordinator for U of T's Communications Culture and Information Technology Program at Sheridan and a U of T, Information PhD candidate. Michael Cayley developed Social Capital Value Add as his MBA thesis (a method to link social media to corporate valuation), designed and teaches the post graduate level course in social media for Humber's Public Relations Program. The Michaels will each give short presentations, highlighting their approaches, the platforms that they used and learning that might be useful for you. By now you all know that there is a social media revolution happening. Beginning this year in the United States, Gen Y outnumbers Baby Boomers. We will try to give you new insights to thrive in this era.
 

 

9:00 AM
to 5:00 PM

Social Media Ultimate Smackdown in Hogtown
Location Virtual
eventtype  Game
event::about  SMUSH is an ambient social networking game that you play on your iPhone, Blackberry or other web enabled device as you attend Social Media Week events and chat with other attendees. Social media startups (teams) compete for venture capital (points) by recruiting employees and circulating ideas. You can build your company wisely by meeting and "befriending" the right people. Alternatively, you can just blatantly sabotage the competition, which is the more proven road to success. Either way, you'll be making some serious social media magic happen. A company that specializes in recreating Star Trek: TNG episode over Twitter? Yes please. Facebook for dogs? Goldmine. Plus, did I mention there were prizes from Crumpler (crumpler.ca)? Sounds good to me. To sign up and play, mosey on over to smush.ca
Website  http://smush.ca

12:00 PM
to 2:30 PM

Why You Need To Wiki As Part Of Your Social Media Initiative And How
64 schedule::attendees
Location The Rivoli
eventtype  Workshop
  Nelson Ko, Pacal St-Jean
event::about  Wikis are an integral part of social media but it is often a more involved process to set one up, compared to simpler tools like blogs. However, the benefits of having a wiki can far outweigh the costs of implementation. An effective social media strategy incorporating wikis can lower the cost of product support, enhance customer loyalty, and streamline partner relationships especially in areas such as training and collaboration.

1:00 PM
to 1:30 PM

CFC Media Lab LIVE @ VANCOUVER Olympics' CODE Live - An Interactive Arts & Culture Festival
8 schedule::attendees
Location Virtual - Starting February 1st, every day 12PM EST @ http:--socialmediaweek.org and http:--cfcmedialab.com-stabletalk
eventtype  Broadcast
event::about  A week before the 2010 Olympics launches, the Cultural Olympiad begins the festivities with cutting edge arts and entertainment from around the world. As part of this Cultural Olympiad, CODE Live with curatorial participation by CFC Media Lab brings together artists from the digital media and interactive fields to present 21st century visions to Olympic audiences. Now, at Social Media Week, CFC Media Lab brings you CODE Live LIVE on the Web! Everyday during Social Media Week, our Code LIVE VJ will bring you at 1PM EST a new work to gawk at, observe, and see firsthand! Come join Annie Spencer, as she uncovers Code Live on the Web!

3:00 PM
to 5:00 PM

Tweeting Haiti: Understanding the Issues in Real-Time
8 schedule::attendees
Location Centre for Social Innovation
eventtype  Panel
  Daphnée Nostrome, Ontario Arts Council, Communications Coordinator (online) & fundraiser with #HaiHaiTO ; Jennifer Mayville, Canadian Red Cross, Communications Co-ordinator, Ontario Zone; Ken Tong, Medecins Sans Frontieres, Manager, Web Development; Piali Roy, freelance writer. The moderator is Naheed Mustafa, a freelance writer/broadcaster. Her latest article on Afghanistan is in The Walrus.
event::about  As the world tried to understand and help Haiti in the aftermath of its 7.0 earthquake, social media became a tool of mobilization and misinformation. A plane of medical supplies diverted from the Port-au-Prince was allowed to land after the US Air Force was inundated by complaints via twitter. Yet retweets of a hoax that American Airlines had offered to fly doctors down to Haiti for free took days to be discounted. How can we, from NGOs to people concerned, navigate such a fast-moving stream of information?

3:30 PM
to 6:00 PM

Navigating the World of User Generated Content
92 schedule::attendees
Location The Rivoli
eventtype  Workshop
event::about  Everyone has an opinion and some like to share this with others online. This sharing of information is referred to as user generated content (UGC) and can be found in places like blogs, social networks, micro blogs, forums, wikis etc. The amount of UGC is increasing rapidly and is now part of the communications/marketing mix.

6:30 PM
to 7:00 PM

Social Media Trends in 2010 and Beyond
174 schedule::attendees
Location Function 13
eventtype  Presentation
  Scott Stratten is the President of UnMarketing, a company that helps make sense of the world of marketing. He spends way too much time on Twitter, stopping only briefly to write the book "UnMarketing: Stop Marketing. Start Engaging" due to be published by Wiley & Sons in September.
event::about  2009 was the year of "What is Twitter?" and "Yes, I have a Facebook fanpage" but going forward, what are we getting into? This session will cover a variety of topics, including overused acronyms like: - ROI? How companies are planning to actually justify social media, instead of just "being there" - FTC? Do the new guidelines come in to play for Twitter/Facebook/Blogs, especially for Canadian companies - TMI? Location based social media, like FourSquare. Is it more than just approved stalking?

8:00 PM
to 2:00 AM

Reach and Remix: SMW DJ Showcase
51 schedule::attendees
Location Pravda Vodka Bar
eventtype  Party
  Mista Jiggz - President/Owner of Brown Eyes Entertainment and one of Toronto's leading DJs/Tastemakers; DJ Lissa Monet - 2009 Stylus Female DJ of the Year, Club DJ and New Media Marketing Coordinator; DJ ASE - Entrepreneur, Owner/CEO of All Star Entertainment, and one of Toronto's most diverse DJs; DJ Wristpect - Canadian Club DJ of the Year, Member of Smash Squad & Core DJs, Founding partner of Mediaphase Inc.
event::about  Hear four of Toronto's top DJs - Lissa Monet, Wristpect, Mista Jiggz, and Ase speak about how they use social media to source, share and create music for thousands of adoring fans, friends and followers. Then, set your social self free and let loose on the dance floor when these spin masters (and mistress!) bring the house down. You didn't think we'd run an event called Social Media Week without a dance party, did you? Mista Jiggz will be speaking about extending reach and building a larger, globalized fan base through use of the Podcast. Lissa Monet will be speaking about effective ways to promote your brands on social media sites such as Facebook, MySpace & Twitter. DJ ASE will be speaking about the pros and cons of social media - why you should put yourself out there, what you should be careful about and why it is important to stay in the loop and network using social media. DJ Wristpect will be speaking about social media's importance in creating and leveraging brand power, and the thin line between successfully utilizing media tools, and over-saturating consumers.
 

 

9:00 AM
to 5:00 PM

Social Media Ultimate Smackdown in Hogtown
3 schedule::attendees
Location Virtual
eventtype  Game
event::about  SMUSH is an ambient social networking game that you play on your iPhone, Blackberry or other web enabled device as you attend Social Media Week events and chat with other attendees. Social media startups (teams) compete for venture capital (points) by recruiting employees and circulating ideas. You can build your company wisely by meeting and "befriending" the right people. Alternatively, you can just blatantly sabotage the competition, which is the more proven road to success. Either way, you'll be making some serious social media magic happen. A company that specializes in recreating Star Trek: TNG episode over Twitter? Yes please. Facebook for dogs? Goldmine. Plus, did I mention there were prizes from Crumpler (crumpler.ca)? Sounds good to me. To sign up and play, mosey on over to smush.ca
Website  http://smush.ca

10:00 AM
to 11:00 AM

Marketing to Women Using Social Media
17 schedule::attendees
Location ShesConnected Multimedia Corp.
eventtype  Presentation
event::about  Whether you are a beginner or a pro, this session is guaranteed improve your marketing to women through Social Media. In this session you will learn: How women are using social media; Attitude and behavioural insights of women using social media; How to incorporate Facebook, YouTube, Twitter, and blogs into your marketing programs; The do's and don'ts when marketing to women with Social Media; How to measure and track your success. Session description: As the classic slogan for Oldsmobile goes, "This is not your father's Oldsmobile"

1:00 PM
to 1:30 PM

CFC Media Lab LIVE @ VANCOUVER Olympics' CODE Live - An Interactive Arts & Culture Festival
6 schedule::attendees
Location Virtual - Starting February 1st, every day 12PM EST @ http:--socialmediaweek.org and http:--cfcmedialab.com-stabletalk
eventtype  Broadcast
event::about  A week before the 2010 Olympics launches, the Cultural Olympiad begins the festivities with cutting edge arts and entertainment from around the world. As part of this Cultural Olympiad, CODE Live with curatorial participation by CFC Media Lab brings together artists from the digital media and interactive fields to present 21st century visions to Olympic audiences. Now, at Social Media Week, CFC Media Lab brings you CODE Live LIVE on the Web! Everyday during Social Media Week, our Code LIVE VJ will bring you at 1PM EST a new work to gawk at, observe, and see firsthand! Come join Annie Spencer, as she uncovers Code Live on the Web!

1:00 PM
to 2:00 PM

Marketing to Women Using Social Media
10 schedule::attendees
Location ShesConnected Multimedia Corp.
eventtype  Presentation
event::about  Whether you are a beginner or a pro, this session is guaranteed improve your marketing to women through Social Media. In this session you will learn: How women are using social media; Attitude and behavioural insights of women using social media; How to incorporate Facebook, YouTube, Twitter, and blogs into your marketing programs; The do's and don'ts when marketing to women with Social Media; How to measure and track your success. Session description: As the classic slogan for Oldsmobile goes, "This is not your father's Oldsmobile"

1:00 PM
to 3:00 PM

The Written Word and the World of Books: An Interaction with Social Media
34 schedule::attendees
Location The Rivoli
eventtype  Panel
  Erin Balser is a writer and critic living in Toronto, Ontario. When she's not Twittering away @booksin140, you can find her hanging out at Books@Torontoist and Bookclub-in-a-Box Arjun Basu is an author, magazine editor (enRoute 2001-2008), and the writer of thousands of "Twisters" - 140 character short stories - on Twitter @arjunbasu Deanna McFadden learned a great deal at both Queens University and the University of Toronto before starting out as a content producer for Alliance Atlantis. She rose to the ranks of Executive Producer before her love of books landed her at Random House of Canada. Currently, her job as Marketing Manager, Online Content and Strategy keeps her on her toes at HarperCollins Canada. Julie Wilson is the curator of the online literary voyeurism project SeenReading.com; founder of Book Madam & Associates, a book and authors online promotion service; guest host of the CBC's online book club; and co-founder of The Advent Book Blog. She's the past Online Content Manager for House of Anansi Press, and is currently finishing Truly, Madly, Deadly: The Unofficial True Blood Companion, which, not coincidentally, features a chapter on Twitter and building fan communities.
event::about  How does social media affect the world of books? What does social media do to enhance and/or subtract from literature? How has social media affected the business of publishing and what does it mean for its future? Is the community aspect of social media a positive influence on the community of readers? And can writers use social media to actually create their works? These and other questions will be explored, metaphors will be trounced and tortured and geekery will be high on everyone's minds when we gather at the fabled Rivoli to talk, debate, answer questions and get into fisticuffs. Come. Join the fun.

2:00 PM
to 4:00 PM

Social Media in the Enterprise
61 schedule::attendees
Location Rypple Office
eventtype  Presentation
event::about  A discussion on the role of social media in the enterprise, focused on the transformative nature of technology. Is social media a savior or a sinner? Will it radically reshape the organization of the future? Is it more signal or noise?

3:30 PM
to 5:30 PM

The Making of 'CrushingIt''
31 schedule::attendees
Location The Rivoli - Virtual
eventtype  Panel-Performance
  Jill Golick, Scott Albert, Jennifer Liao, Adam Higgs, Illia Svirsky, Brent Delaney, Elize Morgan, Cathleen MacDonald
event::about  A case study of Crushing It! Crushing It! is a romantic comedy told live during Social Media Week on Twitter, in blogs, videos and other social media. Each character is brought to life by a different writer and many of the scenes are improvised live on Twitter. The project began as a blog post calling for collaborators. More than a dozen people in three countries volunteered to participate. Follow Crushing It! daily February 1 - 5, 2010 by finding the links to all the characters' social media activity at http://crushingitstory.com/. Then join us for a discussion about the making of on Thursday .

4:00 PM
to 7:00 PM

The Social Media RFP: How to Ask the Right Questions to Find the Right Partner
77 schedule::attendees
Location Social Media Group Toronto Office
eventtype  Presentation
  Maggie Fox
event::about  How do you choose a social media vendor? In early 2010, SMG released a Social Media RFP template to help clients ask the right questions in order to find the right partner. Join the SMG team responsible for assembling the RFP for a rundown of what the document covers, how clients can use it and how it can help separate the wheat from the chaff. In advance of this session, please feel free to download your own copy of the template from http://www.socialmediagroup.com/social-media-rfp-template/

5:00 PM
to 7:00 PM

Personal Branding to Compete in the 21st Century Marketplace
65 schedule::attendees
Location Digital Media Zone in the Toronto Life Square
eventtype  Presentation
  Paul Copcutt, Professional Brand Strategist
event::about  Personal branding is NOT personal marketing. It's not just about a great logo, nice ad layout and different marketing pieces. It's certainly not doing a makeover and relying on the new image to work for the next 5 years - or even 5 months. It's about being able to recognize your unique strengths and skills and ensuring that these differences are maximized to the benefit of the client or customer and your business.

5:00 PM
to 7:00 PM

We Built This City on Web 2.0
41 schedule::attendees
Location Urban Strategies Inc.
eventtype  Panel
event::about  An exploration of how social media tools can be applied in meaningful public engagement related to city-building (planning and design). The event will include a brief presentation by planner Andrea Winkler and colleagues about current public engagement tools in community redevelopment projects around the world, followed by a panel discussion about the challenges and opportunities presented by social media in this context. What are the tools currently used for public engagement related to city-building? What are their strengths and limitations? How can Cities and practitioners use Social Media tools in the pursuit of meaningful engagement?

5:30 PM
to 7:00 PM

1LoveLearning: Social Media & The Modern Day Classroom
13 schedule::attendees
Location Accolade East Building (ACE)
eventtype  Presentation
  Bryan Brock & Tyrone Edwards: Founders, 1LoveTO; Neel Joshi: TEDxTO Strategist; Laura D'amelio: Manager Print & E Media Content York University; Professor Andrew W. Eckford: Department of Computer Science & Engineering York University
event::about  Lecture halls, podiums and PhDs are educational institutions still the epic centre of knowledge? What tools are changing how we learn? How can students, teachers, parents and engaged citizens harness social media to improve learning, civic engagement and personal/professional development? Join our discussion with a unique group of trailblazers responsible for some of the city's most thought provoking spaces/events. Hear stories about how the connections we make - between ideas, subjects and people - are transforming education and leading to some amazing results.

6:30 PM
to 9:00 PM

Conversuasion - (Paid Event) A Fireside Chat that Will Stimulate Your Mind for Weeks
27 schedule::attendees
Location Arts & Letters Club
eventtype  Panel
  Dré Labre, Creative Director, Tribal DDB Toronto, Topic: Interactive in Advertising: Viva la Evolution; Chris Robbins, Chief Customer Officer, WIND Mobile, Topic: Passion, People, Perspective, Fun (and Luck). The New 3 ½ "P's"
event::about  Back by popular demand, Ad Lounge and DDB Canada bring you "CONVERSUASION"
 

 

9:00 AM
to 5:00 PM

Social Media Ultimate Smackdown in Hogtown
2 schedule::attendees
Location Virtual
eventtype  Game
event::about  SMUSH is an ambient social networking game that you play on your iPhone, Blackberry or other web enabled device as you attend Social Media Week events and chat with other attendees. Social media startups (teams) compete for venture capital (points) by recruiting employees and circulating ideas. You can build your company wisely by meeting and "befriending" the right people. Alternatively, you can just blatantly sabotage the competition, which is the more proven road to success. Either way, you'll be making some serious social media magic happen. A company that specializes in recreating Star Trek: TNG episode over Twitter? Yes please. Facebook for dogs? Goldmine. Plus, did I mention there were prizes from Crumpler (crumpler.ca)? Sounds good to me. To sign up and play, mosey on over to smush.ca
Website  http://smush.ca

10:00 AM
to 12:00 PM

Having @Style, Social Media and Seismic Shifts in Fashion
17 schedule::attendees
Location The Spoke Club
eventtype  Panel
  Lisa Tant is the Editor-in-Chief of Flare Magazine. Susan Langdon is the Executive Director of the Toronto Fashion Incubator. Cherie Federau is the owner of Shrimpton Couture. Alexandra Palmer is the Senior Curator of Textiles & Costume at the Royal Ontario Museum. Moderated by Jyotika Malhotra, Editor-in-Chic, exshoesme.com
event::about  Join Lisa Tant, Susan Langdon, Alexandra Palmer and Cherie Federau in an engaging Friday morning fashion conversation on the impacts of social media in the industry. The conversation will consist of everything from how Twitter and blogs have changed the delivery and consumption of fashion information to how technology has caused major shifts in the fashion landscape. Lisa will be speaking about how fashion reporting and consumption have changed from traditional to social media. Susan will discuss the Social Media Guide the TFI has just put together for fashion entrepreneurs. Cherie will speak about running a successful online vintage boutique and building her brand through social media. Alexandra will offer a historical view of the seismic shifts technology has caused in fashion.

12:00 PM
to 2:30 PM

Reason to Believe. Reason to Belong a
26 schedule::attendees
Location Capital C Communications
eventtype  Panel
  Luis Vieira: Director, Social Media at Capital C; Donna Marie-Antoniadis: Co-Founder at ShesConnected Multimedia Corp.; Tony Chapman: CEO, Capital C; Jesse Hirsh: Broadcaster, Researcher, and Web Strategist; Moderator: Christopher Loudon: Editor-in-Chief, Marketing Magazine
event::about  Speech by Tony Chapman followed by panel discussion. Marketers - Welcome to your Perfect Storm. Your brands are being commoditized, media fragmentized, and the trade and your customers disenfranchised. No longer can you hope to shout your way into your consumers head, heart and hands with media and trade dollars; people increasingly turn to their social networks to form their opinions, form their allegiances, and make their purchase decisions. Tony Chapman, Founder and CEO of Capital C, is a sought-after presenter and frequent contributor to the mainstream press on subjects that include brands, consumerism and strategy. Tony will spend twenty minutes sharing his thoughts on how to navigate the perfect storm. He will look at the role innovation and social capital must play in establishing your Reason to Believe with your consumer, and your Reason for Belonging in their social network. He will then join a panel that includes Jesse Hirsh and Christopher Loudon to discuss and debate this topic in what promises to be a highly engaging, content-rich 90 minutes. Audience involvement will be welcomed and encouraged.

1:00 PM
to 1:30 PM

CFC Media Lab LIVE @ VANCOUVER Olympics' CODE Live - An Interactive Arts & Culture Festival
6 schedule::attendees
Location Virtual - Starting February 1st, every day 12PM EST @ http:--socialmediaweek.org and http:--cfcmedialab.com-stabletalk
eventtype  Broadcast
event::about  A week before the 2010 Olympics launches, the Cultural Olympiad begins the festivities with cutting edge arts and entertainment from around the world. As part of this Cultural Olympiad, CODE Live with curatorial participation by CFC Media Lab brings together artists from the digital media and interactive fields to present 21st century visions to Olympic audiences. Now, at Social Media Week, CFC Media Lab brings you CODE Live LIVE on the Web! Everyday during Social Media Week, our Code LIVE VJ will bring you at 1PM EST a new work to gawk at, observe, and see firsthand! Come join Annie Spencer, as she uncovers Code Live on the Web!

2:00 PM
to 4:00 PM

Architects of Community
35 schedule::attendees
Location The Spoke Club
eventtype  Panel
  Erica Ehm is CEO and Publisher of YummyMummyClub.ca, a sexy, playful online magazine that speaks to the woman in every mom. Alan is the curator ExploreMusic, a human-powered music recommendation site, and the host of The Ongoing History of New Music, Canada's longest-running music documentary radio program. Amber is the co-founder of new media agency MGImedia.ca where she has been the lead on social media projects with clients ranging from Tony Robbins to Canada Goose to Rogers. She is also the host of various web-oriented programs on TV and online. You can find her at ambermac.com. Moderated by Jyotika Malhotra, Editor-in-Chic, exshoesme.wordpress.com
event::about  Join three media leaders - Alan Cross, Erica Ehm and Amber MacArthur - in a conversation about building communities through social media. Erica will talk about how she built YummyMummyClub.ca into an online community of over 50,000 women with children and why it continues to grow. Amber will discuss how to build an online community with a small team, a smaller budget, and very little time. She will also talk about some of the unspoken rules of social media, which she calls the ABCs: Authenticity, Bravery, and Consistency. Alan will highlight the re-emergence of edited lists to help people begin to sort through the infinite amount of music on the Internet. Functions and services once provided by the radio DJ have now been taken over by these trusted micro-communities of curators, some powered by humans, others by machines.

6:30 PM
to 8:00 PM

Great Lake Swimmers Perform LIVE
4 schedule::attendees
Location Sonic Boom
eventtype  Concert
event::about  Toronto's Great Lake Swimmers will be performing free at Sonic Boom in advance of their sold out show Saturday night. Please bring a non-perishable food item.

8:00 PM
to 11:00 PM

PowerPoint Karaoke
39 schedule::attendees
Location Drake Hotel
eventtype  Party
  Let us know if you are interested in speaking at, volunteering or sponsoring PowerPoint Karaoke. Note: Final speaker selection will occur through some official like selection process we haven't entirely figured out yet. PROTIP: try tweeting something with the hashtag #PPTKO to tell us why you'd be a great presenter :) Contact: (Tom Purves tom[at]thomaspurves.com or Jay Goldman me[at]jaygoldman.com)
event::about  To close out Social Media Week Toronto, we are going to be hosting a rocking session of PowerPoint Karaoke. The rules of Powerpoint Karaoke are simple. A set of presenters and local social media luminaries will be asked to play the role of an earnest expert speaker on topics such as "How to succeed at social media without really trying", or "What to do when someone on the internet is wrong", or "My sensational life as a japanese tentacle porn star" etc.* Each presenter will be given exactly 5 minutes to present and a set of slides they have never seen before. Each presentation deck will be stuffed with facinating imagery, emphatic infographics and genuine business-speak bullet points drawn from real powerpoint decks we've found on the internet. Naturaly, in the hands of a less-skilled presenter, some of this totally random content might seem somewhat "tangential" to the topic at hand. But as you will see, these challenges will be no problem to our powerpoint rockstars. At the end of the evening. The audience or jury will be asked to vote for the winning presentations based on humour, style points, or general awesomeness. There may be fabulous prizes.** Event music to be provided by DJ Mike Mizzi. Twitter hashtag: #PPTKTO
event::tags  PowerPoint, Music
 


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